ABOUT CONVENTIONALL

We believe events should accomplish something.

ConventionALL Management Inc. is a Calgary-based event management company specializing in conferences, trade shows, sponsorships, association events and event development.

But our job isn’t simply to organize events.

Our job is to understand why people need to come together — and create the environment that makes that connection worthwhile.

Kate Kelly, Principal of ConventionALL Management Inc.
MEET KATE KELLY

Kate Kelly, BA, CMP, CMM, DES

Principal, ConventionALL Management Inc.

Kate Kelly brings more than 25 years of experience in conference, trade show, sponsorship and event management.

Throughout her career, Kate has worked across industries to transform ideas into engaging, professionally executed events. Her experience spans event strategy, programming, sponsorship, exhibitor development, registration, logistics, financial management and on-site production.

Increasingly, Kate’s work has expanded beyond managing events for clients to identifying opportunities and creating new events.

She is co-founder and producer of the Ageing Well Expo, a public conference and trade show connecting people with practical information, resources and services for ageing well, and is helping develop the Poultry Summit, launching in 2027.

Kate is an active member of the Canadian Society of Professional Event Planners (CanSPEP) and served as President during COVID-19.

Her industry honours include the CanSPEP President’s Award and Volunteer of the Year, as well as the 2006–2007 MPI Rising Star Award, 2009 MPI Planner of the Year Award and 2010 Chinook Arch Award.

Our Approach

How we approach every event.

Successful events start with understanding the people they are designed to serve. From there, strategy, connection and execution work together to create an experience that delivers.

01

LISTEN FIRST

Understand the audience, organization and objectives.

02

THINK STRATEGICALLY

Every programming, financial and operational decision should support the bigger goal.

03

CREATE CONNECTION

The best events make it easier for people to meet, learn and build relationships.

04

DELIVER

Details matter. Deadlines matter. Budgets matter. Execution matters.

Speaking & Writing

Sharing experience with the industry.

Kate contributes to the event industry through conference presentations and articles that share practical lessons from more than 25 years of planning, producing and developing events.

SPEAKING

Protocol: An Event Planner’s Secret Weapon

theEVENT — MPI’s signature gathering for Canadian business event professionals
Fredericton, New Brunswick · 2025

Writing Winning Proposals

CanSPEP Conference
St. John’s, Newfoundland · 2019

PUBLISHED ARTICLES

Protocol: An Event Planner’s Secret Weapon

Corporate Meetings Network · 2025

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Ending Client Relationships Smoothly

Corporate Meetings Network · 2024

Read article →