SPEAKING

Ideas built from
real event experience.

After more than 25 years of producing conferences, trade shows and events, Kate Kelly brings a practical event planner’s perspective to the stage — sharing lessons learned from building events, developing opportunities and turning ideas into experiences people want to attend.

Practical. Candid. Built from experience.

FEATURED SESSION

Create Your Own Opportunity

From Event Planner to Event Owner

Event professionals spend their careers creating opportunities for clients. But what happens when we turn that same expertise toward creating opportunities for ourselves?

In this practical session, Kate shares how event professionals can identify an underserved audience or industry need, test whether an event idea has potential, build a viable event model and move from managing someone else’s event to creating an event of their own.

THE FRAMEWORK
SPOT TEST BUILD SELL OWN
WHAT ATTENDEES WILL TAKE AWAY

Move from waiting for opportunities
to recognizing and creating them.

01
Recognize gaps, underserved audiences and opportunities hiding in plain sight.
02
Test an event idea before investing significant time, money or resources.
03
Think beyond logistics to audience, value proposition, revenue and long-term potential.
04
Use the skills you already have as an event professional to build something of your own.
Kate Kelly
MEET THE SPEAKER

Kate Kelly

Kate Kelly is the Principal of ConventionALL Management Inc. and an event professional with more than 25 years of experience producing conferences, trade shows and industry events.

Her career has evolved from managing events for clients to identifying opportunities and developing events of her own — giving her a practical perspective on what it takes to move an idea from “what if?” to a real event with an audience, partners and a business model.

Kate speaks from experience — including the lessons, decisions and realities that don’t always make it into the event-planning textbook.

BRING THE CONVERSATION TO YOUR EVENT

Looking for a practical conversation
about creating your own opportunities?

Create Your Own Opportunity is designed for event professionals, industry associations and professional development audiences interested in thinking differently about where the next event — or the next business opportunity — might come from.

Invite Kate to Speak →